The Story Factor

The Story Factor

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The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmonsa€™s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives cana€™t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From qwho I ama€ to qI-know-what-youa€™re thinking, a€ Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.Waffling on what it should mean is not good listening. ... friendsa#39; jobs, dropped the stock price by 15 percent, created an unclear market advantage, and cost savings that look to them like a decrease in customer service . . . leta#39;s think about it.

Title:The Story Factor
Author: Annette Simmons
Publisher:Basic Books - 2009

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